CollaGlow 15-Day Sprint Roadmap (Evolve Formation v2) — Now with GEO Expansion on Day 8
CollaGlow Team
Evolve Formation · Sprint Plan v2
CollaGlow 15-Day Sprint
Now with GEO Expansion
Store · Identity · Avatar · Products · Geographic Targeting — day-by-day plan to build a global K-beauty brand.
⚡ Week 1 — Diagnose, Define & Build
Days 1–7: Audit · Avatar · Identity · Products · Homepage · Bundles · Social
Day 1 · Store Audit
Day 2 · Customer Avatar
Day 3 · Brand Identity
Day 4 · Activate Products
Day 5 · Homepage
Day 6 · Bundles
Day 7 · Social Profiles
🌍 Week 2 — Geo, SEO, Trust & Launch
Days 8–15: Geographic expansion · SEO · Email · Content · Launch
Day 8 · GEO EXPANSION ⭐ NEW
Geographic Targeting & International Markets
CollaGlow ships to 20+ countries — but a single USD store doesn't convert well internationally. Day 8 is about making every visitor feel like the store was built for their country.
🌍 Priority Markets
- 🇲🇦 Morocco — MAD · Arabic + French
- 🇦🇪 UAE — AED · Arabic
- 🇫🇷 France — EUR · French
- 🇬🇧 UK — GBP · English
- 🇨🇦 Canada — CAD · English + French
- 🇦🇺 Australia — AUD · English
⚡ Actions for Each Market
- ✅ Separate market with local currency
- ✅ Geo-specific landing page
- ✅ Local language blog content
- ✅ Market-specific shipping rules
- ✅ Hreflang SEO tags
- ✅ Localized product descriptions
🇫🇷 France & Francophone Markets Strategy
France is the #1 beauty market in Europe. Morocco is a top CollaGlow market. Both are French-speaking. Creating French-language content unlocks a massive untapped SEO and conversion opportunity.
- Create French blog posts targeting: "soin peau sensible", "routine beauté coréenne", "acide hyaluronique peau sensible"
- Add EUR pricing for France/Belgium/Switzerland/Morocco
- Create a dedicated /fr landing page with French copy
🇦🇪 UAE & MENA Strategy
The UAE is a high-value K-beauty market with affluent consumers. AED pricing and Arabic-language trust signals dramatically improve conversion from UAE visitors.
- Enable AED currency for UAE market
- Create Arabic product trust content
- Target UAE-specific keywords in blog content
Day 9 · Identity
Email Marketing Setup
Welcome flow (3 emails) · Abandoned cart (2 emails) · Post-purchase sequence
Day 10 · Products
Product Photography & Visual Content
Clean product shots · Lifestyle photography · Routine videos · Before/after graphics
Day 11 · Avatar
Community & Influencer Outreach
Join skin communities · DM 5 micro-influencers · Post first TikTok & Reel
Day 12 · Store
Trust & Conversion Optimization
30-Day Guarantee banner · Reviews app · FAQ on product pages · Live chat
Day 13 · Content
Blog & SEO Content Blitz
Publish 3 SEO articles · Internal linking · Pinterest board · Repurpose for social
Day 14 · Identity
Launch Campaign Preparation
GLOW15 discount code · Launch email · TikTok launch video · Influencer brief
Day 15 · LAUNCH
Go Live & Measure Everything 🎉
Launch TikTok + Instagram · Send email blast · Go Live · First paid ad ($10/day)
📊 15-Day Scorecard with GEO
| Day | Focus | Key Deliverable | Status |
|---|---|---|---|
| 1 | Store | Full store audit | ✅ Done |
| 2 | Avatar | Customer avatar defined | ✅ Done |
| 3 | Identity | Brand guide locked | ✅ Done |
| 4 | Products | All products active + described | ✅ Done |
| 5 | Store | Homepage rebuilt | ⏳ Manual |
| 6 | Products | 2 bundles live | ✅ Done |
| 7 | Identity | Social profiles ready | ⏳ Manual |
| 8 | 🌍 GEO | Markets + currencies + local content | ✅ Done |
| 9 | Identity | Email flows live | ⏳ Manual |
| 10 | Products | Photos + videos ready | ⏳ Manual |
| 11 | Avatar | Community connections made | ⏳ Manual |
| 12 | Store | Trust signals + reviews | ✅ Done |
| 13 | Content | 11 SEO blogs published | ✅ Done |
| 14 | Identity | Launch campaign prepped | ⏳ Manual |
| 15 | LAUNCH | CollaGlow is live 🎉 | ⏳ Day 15 |
CollaGlow. Global. Optimized. Unstoppable.
With geo expansion on Day 8, CollaGlow speaks to customers in their language, currency, and market — multiplying conversion across every region.
Shop CollaGlow →